7 Essential Marketings Tools That Will Lead You to Success

Google Analytics

To successfully grow your business online, you will need to know basic data like how many website visitors you are getting, where they are coming from and whether they are converting into paying customers.

Knowing what is working, and what is not in terms of your website conversions is a key part to growing a business online. Google Analytics gives me a greater understanding of my website traffic as a whole, as well as individual pages including my blogs.

google analytics

Being able to easily manage, export and analyse this data is key to success, and Google Analytics is not only a robust tool with every type of metric you need, but it is also completely free of charge to use.

  • Mobile Performance Report
  • Traffic Acquisition Report
  • Content Efficiency Report
  • Keyword Analysis Report
  • New vs. Returning Visitors
  • Landing Pages Report
  • Bounce Rate vs. Exit Rate Report

Hootsuite/Buffer

Both Hootsuite and Buffer are awesome social tools that will help you become more organized and deliver better social media results.

Which tool you ultimately choose will depend largely on your specific requirements.

If you manage numerous social accounts and want to be able to engage directly with your followers, Hootsuite could be the right fit for you. It may take a while to get to grips with all of its features but once you do, you’ll start saving a lot of time with managing your social profiles.

buffer vs hootsuite

On the other hand, if you aren’t able to devote much time to social media and you want something that is super quick for scheduling updates, Buffer is a great way to go. It’s simple, fast and efficient so you cannot go wrong.

The third option is to use both because Hootsuite and Buffer do have the ability to complement each other very well. Scheduling is easier with Buffer, but you still need to respond and interact with your followers, which is where Hootsuite comes in.

Mailchimp

MailChimp has long offered its users an easy way to manage and run their email marketing campaigns. Now, for the first time in its long history, the company is going beyond email marketing with the launch of a new tool that lets its users create Facebook ad campaigns right from the existing MailChimp dashboard.

The company may be best known for its email platform, but as a company spokesperson noted, its mission goes way beyond that. MailChimp wants to become a holistic marketing platform for businesses (and I would expect that at some point in this process, it’ll change its name to reflect that). As mobile, social, and messaging become more important, that means MailChimp needs to go where its users’ target audience is — and the one place these users definitely are is on Facebook.

mailchimp

As MailChimp notes, 16 percent of its more than 15 million users are e-commerce companies — a number that has increased 46 percent over the last year. Almost half of MailChimp’s current revenue also comes from exactly these customers. Given that many of these companies are probably already using both MailChimp and Facebook Ads, there are some clear synergies here.

If you’ve ever designed an email newsletter in MailChimp, then the process of building Facebook Ads and campaigns should feel pretty familiar.

Unsurprisingly, MailChimp will let its customers use their email lists to target their existing fans and customers, but it will also allow them to target a Facebook “lookalike audience” that has characteristics that are similar to existing MailChimp subscriber lists, as well as simply targeting a specific audience on Facebook.

MailChimp will not charge its users any fees on top of Facebook’s usual costs (which start at $5 per day for the click-based ads) and will allow them to track their campaigns right inside of their existing MailChimp dashboards.

Visual Content Marketing

This year, we’ve seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Snapchat, Instagram, and Twitter. At the same time, videos have become powerful tools for brands looking to communicate more easily with their readers.

visual content

To help you keep pace with these trends, let’s take a look at some marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. The stats are categorized by General Visual Content, Video, Emerging Visual Marketing (video, rise of mobile video), Infographics, and Social Media.

Mobile Marketing

Mobile marketing’s awesome potential in 2017 is reinforced with reports like this one: research firm BIA/Kelsey predicts that U.S. mobile-ad spend will exceed $40 billion — and the industry can expect that number to pass $65 billion by 2020. Last year, mobile digital ad-spend fueled mobile-side growth on a path to outpace desktop ad-spend. Meanwhile, smartphones and tablet devices account for 51.3% of Internet use. By year’s end, 75% of online content consumption will be mobile, media buying agency Zenith forecast late last year.

mobile

Numbers like these tell the story: for mobile marketing, a moment of transformation is at hand.

This transformation will bring with it the following five trends — changing how brands and marketers work with each other, with technology and with consumers.

1. Consumers redefine purchase boundaries; mobile marketing, brand partnerships deepen

2. Department stores, mobile marketing partners tackle the ‘Amazon Effect’

3. Programmatic accelerates: brands, tech, marketing continue to invest

4. Technology drives measurement, verification advances

5. Next-generation creative, video redefine mobile engagements

Experiential Marketing

Experiential marketing taps into consumers’ fear of missing out (FOMO), the desire to create fond memories and the ability to connect with others who have similar interests. While these activations serve to inform consumers about a product or service, attendees are more inclined to not only participate, but help promote. This is especially true for millennials—eight out of 10 value experiences over physical purchases.

A recent study by EventTrack revealed that 98 percent of consumers capture content at live events, and 100 percent of those who capture content share it across their social media networks. While 83 percent of consumers share content from events up to 15 times—nearly half (47 percent) would prefer to share content they captures versus content fed to them by a brand.

Engagement marketing, sometimes called “experiential marketing“, “event marketing“, “on-ground marketing“, “live marketing“, “participation marketing“, or “special events” is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand.

experiental marketing

Influence Marketing

Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.

It shows no signs of slowing down.

According to the 2016 Influencer Marketing Report, compiled by CHUTE and THUZIO, 66% of marketers have already introduced an influencer marketing strategy. According to gen.video, “There will be an uptick in investment in influencer marketing: 50% of brands will significantly increase their investment in 2017.”

We are in the Wild West stage of influencer marketing; so giddy up, it’s going to be a wild ride.

influence marketing
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